Selected work
Showing how the products work
- Chicago Cutlery
- At Chicago’s Green City Market, chef Heather Terhune demonstrated knife skills on camera. Her hands gave viewers a better sense of the knives than a product shot alone could.
- Pyrex
- A broadcast and digital spot followed the bowl collection from meal prep to the table and into the fridge.
- OLFA
- On a custom-built set, the team demonstrated how quickly and safely a user could replace a cutting blade.
The impact
A production partner across brands
World Kitchen returned for new product launches and everyday marketing across brands including Pyrex, CorningWare and Snapware. The content drew at least one million views.
