The opportunity
One team across audio, video and animation
Spectrio produced everything from in-store music and on-hold messages to video and animation. As the work grew, its three creative directors needed a consistent way to review projects, develop talent and price more complex assignments.
The impact
Building a stronger creative operation.
Chad and two fellow directors led a team of 100 people, supported by a network of about 900 contractors. Chad introduced weekly creative reviews so people across the team could see one another’s work, get feedback and agree on what needed another pass.
He also rebuilt the service and price list around industry rates. That gave producers and sales staff a common starting point for deciding what a project would include and what to charge.
Business development
Giving clients a way to buy creative services
Chad conceived and launched Spectrio Creative. He worked directly with clients to scope and sell projects across strategy, video, animation and audio, giving Spectrio a revenue line for work its team had the skills to deliver.
