CASE STUDY

SPECTRIO

Creative Leadership, Product Strategy & Business Development

Before founding CSA, Chad served as Director of Creative Production at Spectrio. Alongside two fellow directors, he helped lead a distributed creative organization, strengthen quality, modernize pricing, and develop Spectrio Creative as a client-facing business unit. This case study describes Chad’s former leadership role at Spectrio.

START A PROJECT

CALL CSA

THE OPPORTUNITY

Scaling creative quality into a client-facing business.

Spectrio’s creative organization operated at significant scale, supporting a wide range of audio, video, animation, strategy, and in-store media needs. The opportunity was to strengthen creative quality, develop talent, modernize pricing, and create a clearer path for advanced creative services to generate revenue. Chad worked alongside two fellow directors to help lead the organization and build systems that could serve both existing and new clients.

OUR APPROACH

A leadership system built for quality and growth.

Creative Quality & Reviews

Chad introduced recurring weekly reviews that created consistent feedback, clearer standards, and practical opportunities to improve the work.

Talent Development

He helped identify strengths, develop creative talent, and improve how a large distributed organization collaborated and delivered.

Service & Pricing Strategy

He rebuilt the product and price list around industry-standard rates, making advanced creative services easier to scope, position, and sell.

Spectrio Creative

Chad conceived and launched Spectrio Creative as a client-facing unit designed to turn higher-level creative services into a revenue line.

Sales, Scoping & Delivery

He personally helped sell and scope engagements spanning video, animation, audio, strategy, ideation, on-hold messaging, and in-store music for existing and new clients.