CASE STUDY
Indiana
University
Creative Leadership, Commercial Campaigns & Ongoing Agency Partnership
Before launching CSA, Chad Stum served as Head of Creative Production at Indiana University, leading large-scale creative projects across the IU system.
That work included commercial campaigns, enrollment storytelling, brand content, animation, video production, and creative support for multiple schools, campuses, and university offices.
After leaving IU, CSA continued that relationship as an approved Indiana University vendor, supporting projects for the School of Public Health, IU Foundation, Office of the President, School of Education, and other university partners.
This case study reflects both chapters of that relationship, in-house creative leadership and continued agency partnership.
THE OPPORTUNITY
Helping a major university tell stories across campuses, audiences, and generations.
Indiana University is not one story.
It is thousands of stories.
Students choosing a future.
Faculty shaping ideas.
Alumni staying connected.
Campuses serving communities.
Programs changing lives.
The challenge was creating work that could support enrollment, strengthen institutional pride, and communicate the emotional value of the Indiana University experience.
From major commercial campaigns to school-specific content and ongoing creative projects, the work needed to feel authentic, cinematic, and deeply connected to the people who make IU what it is.
OUR APPROACH
Creative built for a university with many voices.
Commercial Campaign Leadership
Developed and guided large-scale commercial campaigns designed to support enrollment, brand awareness, and institutional storytelling across the Indiana University system.
Student-Centered Storytelling
Created work focused on belonging, possibility, and the student experience, helping prospective students see themselves as part of the IU community.
Multi-Campus Creative Support
Supported creative needs across multiple IU campuses, schools, departments, and university initiatives with content designed for different audiences and goals.
Animation & Visual Communication
Produced animation, motion graphics, and visual storytelling elements designed to simplify complex ideas and bring academic programs to life.
Continued Agency Partnership
After leaving IU, CSA continued supporting university projects as an approved vendor, bringing agency-level creative support to schools, offices, and departments across Indiana University.
STRATEGY IN ACTION
Stories built around the student experience.
YEARS LEADING CREATIVE
4+
9
CAMPUSES SUPPORTED
1M+
CONTENT VIEWS
APPROVED
INDIANA UNIVERSITY VENDOR
STRATEGY IN ACTION
Real brands. Real impact.
IU - Bloomington
The Power of U
A cinematic enrollment campaign created to capture the energy, opportunity, and emotional pull of the Indiana University Bloomington experience. The campaign helped showcase what makes IU feel personal, powerful, and unforgettable.
IUPUI
A Place To Be Yourself
A commercial campaign focused on belonging, individuality, and the student experience at IUPUI. The work was designed to help students see a future where they could grow, explore, and feel at home.
View All Work
IU and COVID
Things are a little different
Created during the COVID-19 pandemic, this campaign highlighted the resilience, determination, and adaptability of the Indiana University community. The piece celebrated the students, faculty, and staff who continued moving forward during one of the most challenging periods in the university’s history.
