Selected campaigns
Helping students picture themselves at IU
- The Power of U
- This Bloomington enrollment campaign brought the energy of campus to prospective students.
- A Place To Be Yourself
- The IUPUI commercial focused on belonging and showed students the kinds of experiences they could find in Indianapolis.
- Things are a little different
- During the COVID-19 pandemic, the campaign followed the resilience of IU’s students, faculty and staff.
The impact
Creative leadership across nine campuses
Chad led creative production for more than four years, supporting nine campuses. The content drew at least one million views.
CSA has since supported the IU Foundation, the Office of the President, the School of Public Health and the School of Education with commercial campaigns, enrollment stories, animation and video.



