CASE STUDY
BLUESTONE
TREE
Brand Strategy, Website Development, Content Creation & Marketing
When Bluestone Tree partnered with CSA, they already had a strong reputation and an incredible team.
What they needed was a brand that reflected the quality of their work.
Over the course of our partnership, CSA helped redefine how Bluestone communicated with customers through brand strategy, website development, content creation, paid advertising, photography, video production, and ongoing creative support.
Together, we built a marketing system designed to support long-term growth and position Bluestone as one of the leading tree care companies in Indiana.
THE OPPORTUNITY
Building a brand that matched the quality of the work.
Like many growing companies, Bluestone Tree had reached a point where their marketing no longer reflected who they had become.
Their team had expanded.
Their capabilities had grown.
Their expertise was undeniable.
But their brand, website, and marketing efforts weren’t fully communicating what made them different.
The goal wasn’t simply to create more content.
The goal was to create clarity.
We worked closely with ownership and leadership to define messaging, improve the customer experience, strengthen their digital presence, and build a consistent creative system capable of supporting future growth.
OUR APPROACH
A complete creative partnership.
Brand Strategy & Repositioning
We helped redefine the Bluestone Tree brand, clarifying the company’s story, positioning, messaging, and visual identity to better reflect its expertise, professionalism, and long-term vision.
Digital Experience & Lead Generation
We redesigned the website, streamlined the customer journey, implemented online submission tools, integrated texting capabilities, and created a more effective lead generation system from first contact to estimate.
Content Strategy & Brand Awareness
We developed a strategic content program focused on education, storytelling, recruitment, and brand authority, supported by a structured content calendar and ongoing creative production.
Advertising & Demand Generation
We launched and optimized Google and Meta advertising campaigns designed to increase visibility, generate qualified leads, and maximize marketing efficiency.
Strategic Marketing Leadership
Working alongside ownership and leadership, we provided ongoing marketing guidance, business insights, planning support, and strategic recommendations to help drive long-term growth.
THE IMPACT
Creating momentum through consistency.
INCREASE IN ONLINE SALES
288%
745%
INCREASED CONVERSION
88%
DECREASE IN CPC
50,075
ENGAGEMENTS
STRATEGY IN ACTION
Real brands. Real impact.
Brand Storytelling & Company Identity
CSA partnered with Bluestone Tree to create a flagship brand film that tells the company’s story, highlights its roots in Southern Indiana, and showcases the people, values, and expertise behind the brand. The video serves as a foundational marketing asset, helping customers understand who Bluestone Tree is, what sets them apart, and why homeowners and businesses trust them with their properties.
Website Strategy & Lead Generation
CSA redesigned the Bluestone Tree website to function as a modern lead generation platform. The new experience streamlines the customer journey with simplified service navigation, online quote requests, photo and video submission capabilities, and mobile-friendly communication tools. By reducing friction in the sales process, Bluestone can qualify leads faster, provide more accurate estimates, and create a better experience for customers from the very first interaction.
View All Work
Social Media Strategy & Brand Visibility
CSA developed and executed a comprehensive social media strategy designed to showcase the expertise, culture, equipment, and people behind Bluestone Tree. Through ongoing content creation, photography, video production, educational campaigns, recruitment initiatives, and paid social advertising, the brand established a stronger presence in the market while increasing awareness, engagement, and trust throughout Southern Indiana.
