What we created
Three stories around one match
- The All Blacks Are Coming
- A promotional film built anticipation for the match and introduced the All Blacks to people encountering rugby for the first time.
- Grow the Game
- The crew documented youth clinics and community outreach, showing how USA Rugby and its partners brought the game to young athletes.
- Why the Partnership Matters
- A feature explored AIG’s sponsorship and its relationship with New Zealand Rugby and USA Rugby.
The impact
Taking the sponsorship beyond match day
The films gave AIG a way to reach both rugby fans following the match and Chicago families getting to know the sport through local programs. The community footage gave the sponsorship a story that could keep running after the final whistle.
